Case Studies
From Free to Fandom
Spotify Premium India growth strategy
GrowthHow Spotify can turn artist fandom, cultural moments, and fan experiences into a measurable Premium growth engine in India.
Techniques used
FandomPremium conversionArtist partnershipsExperimentation
From Campaign Calendar to Customer Memory
Croma CRM strategy
GrowthHow Croma’s CRM could behave like customer memory — intent, ownership, and the next useful moment — instead of a campaign calendar.
Techniques used
Lifecycle journeysMoEngageSegmentationIncrementality